The Origin

And so our story begins, in 1990, a very troubled beginning for the reality experienced at the time, an era of decadence was established for footwear in Portugal.

Just like the construction of any shoe, we started as cutters working solely by hand with an individual company, whose name represented that of its founders, José Fernandes and Maria Lucinda.

Along the way, the competition and time itself, some dreams took shape, the commitment generated results and, then, a small-scale sewing was created, Rokynori. It was with this name that our true journey began, the objective was to work the next day, the Vision was to grow continuously, and the Mission was to give shape to the concept of quality through the manufacture of footwear.

The First Steps

With this ambition, the company was built, made significant progress, increased human resources, increased size and thus built our first facility dedicated to the activity, a footwear factory.

The year was 2006, everything seemed more stable than ever until we were hit by the Great Recession, that series of events that were not conducive to the economy, which in no way favored our growth. The years ahead became a time of reflection and complex decisions that led us to opt for a different business approach, in which, essentially, we sought to avoid losses, thus providing slower growth.

We reached 2010, the most significant year in our history, where we took another significant step, starting to manufacture complete shoes and then Fernandes & Sampaio, our exporting entity, was created. As Fernandes & Sampaio, we took a bigger leap, achieving levels of growth that we had never recorded, and created our brands, Rokynori and The Force.

With these experiences we gained more knowledge about the market that surrounds us and all processes from design to footwear packaging.

At the moment:
Our Mission remains the same, but quality has taken on a more evolved form. Our Vision is to be a reference in the production and sale of footwear and our objectives are always being redefined in the face of the challenges we face.

In order to be successful, we are concerned with always maintaining our core Values, honesty, integrity, respect and compliance with our agreements and commitments.

With this website we sought to obtain another dimension for our company, that is, adapt to the means that currently exist, explore new forms and concepts of commerce and complement ourselves with what we were missing, a greater connection to all our customers and you, dear reader.